Mazda2 Zoom-Zoom Lounge

Dirilis oleh admin pada Rabu, 16 Nov 2011
Telah dibaca 128 kali

Breakthrough brand space concept allows visitors to interact and indulge in the stylish lifestyle of Mazda2

Born out of the idea to enable city car enthusiasts to build personal interaction with Mazda2, PT. Mazda Motor Indonesia (MMI) today announces the opening of Mazda2 Zoom-Zoom Lounge, located at Fashion Promenade (ground floor) of Senayan City. Mazda2 Zoom-Zoom Lounge is a brand space designed to indulge visitors into the stylish lifestyle of Mazda2 and explore comprehensive information about Mazda2 through interactive, state-of-the-art technology. 

Yoshiya Horigome, President Director of PT. Mazda Motor Indonesia shares the latest update on the World Car of The Year Winner, The New Mazda2, "Mazda2 has received a very warm welcome from customers thus far. To date, orders for Mazda2 has totaled to 1,000 units, which exceeds our target. Our Mazda2 Facebook group members have also grown significantly, indicating growing awareness and preference towards Mazda2."

To take Mazda2 from awareness to engagement stage, MMI thus created the Mazda2 Zoom-Zoom Lounge. The Lounge aims to deliver Mazda2 experience in a unique way which is in line with Mazda´s distinctive Zoom-Zoom essence. Of course, visitors can sign up for a test drive at the Lounge (conducted on Senayan City site). 
"Through Mazda2 Zoom-Zoom Lounge, we would like to extend the award winning experience of Mazda2 to city car enthusiasts in Jakarta and surrounding areas who would like to discover the Mazda2 difference firsthand," Horigome concludes. 

PT. Mazda Motor Indonesia has also formed a partnership with CIMB Niaga to provide financing solutions to customers wishing to own The New Mazda2. 

Mazda2 Zoom-Zoom Lounge: A Breakthrough Brand Space Concept

More than simply an exhibition space, the Mazda2 Zoom-Zoom Lounge is a lifestyle spot for visitors who wish to discover the stylish world of Mazda2 through its features and offerings, such as live entertainment, while learning all there is to know about The New Mazda2.

Unique to Mazda2 Zoom-Zoom Lounge is the state-of-the-art technology called Touch Anywhere that allows visitors to select the information of interest simply by touching the pictures projected on the specially-installed wall. Touch Anywhere also features media selections with menu varied from photos and videos of Mazda2, timer-puzzle, including participants of Mazda2 Stylish photo competition. Mazda2 Zoom-Zoom Lounge will periodically unveil a series of activities and surprises for customers to keep the excitement going.

To kick off its program, Mazda2 Zoom-Zoom Lounge is conducting Stylish Photo Competition for visitors. Any mall visitors can participate by coming to the lounge and take a stylish picture with one of the Mazda2 units that are available on site. These pictures will then be featured real time on the interactive screens, and later uploaded to Mazda2 Indonesia Facebook Group (www.facebook.com/mazda2indonesia). Each participant is encouraged to invite friends to vote for their pictures and stand a chance to win first prize: Mazda2 Holiday in Style in Bali!

There are also biweekly prizes of two (2) iPods for photos that received the most ´like´ votes on Mazda2 Facebook group and interactive screen (combined votes) and three (3) Shell vouchers worth Rp. 300,000 each for most stylish entries, chosen by MMI. 

There are two qualifying periods for entries: the first period runs from Feb 15-28, with winners´ announcement on March 3. The second period runs from Mar 1-14, with winners´ announcement on March 17. All winners would be announced on Mazda2 Facebook group and winners are to redeem their prizes at Mazda2 Zoom-Zoom Lounge.

PT Mazda Motor Indonesia

PT Mazda Motor Indonesia adalah 100% subsidiari dari Mazda Motor Corporation yang mengimpor dan mendistribusikan mobil-mobil Mazda dan juga suku cadang resmi Mazda, serta menjalankan layanan purna jual di Indonesia. Perusahaan ini didirikan tahun 2006 dan jaringan pemasarannya senantiasa berkembang. Saat ini ada 20 dealer yang tersebar di seluruh Indonesia, termasuk di Jakarta, Jawa Barat, Jawa Timur, Semarang, Jambi, Palembang, Pekanbaru, Banjarmasin, Balikpapan, Samarinda, Makassar, Bali, Medan, dan Batam. Ekspansi ini bersifat berkesinambungan, yang berarti akan lebih banyak lagi dealer-dealer yang diresmikan. 

Mazda Motor Corporation
Didirikan pada bulan Januari 1920, Mazda meluncurkan mobil penumpang pertamanya di awal tahun 1960an. Berpusat di Hiroshima, Jepang, saat Mazda Motor Corporation merupakan salah satu perusahaan otomotif terkemuka di Jepang. Azas keberadaan Mazda adalah untuk memproduksi mobil yang menyenangkan untuk dikendarai. Brand Message Mazda, "Zoom-Zoom", bertujuan untuk mengekspresikan gairah jiwa yang terbit dari keceriaan berkendara yang mendorong Mazda untuk terus maju.

Zoom-Zoom 

Zoom-Zoom sering dilontarkan anak-anak untuk melukiskan gerakan. Mazda adalah perusahaan mobil yang unik yang masih menghargai keceriaan dan kebebasan yang diciptakan oleh gerakan - maka dari itu Zoom-Zoom spirit adalah jiwa setiap mobil Mazda.

Zoom-Zoom spirit berkaitan dengan perasaan yang timbul akan gerakan, mobil-mobil yang memikat hati - serta menarik bagi mereka yang berjiwa muda dan gemar berkendara. Mazda mengejawantahkan Zoom-Zoom spirit ini dengan memproduksi mobil-mobil yang digemari oleh para pengemudinya.

Bagi para jurnalis yang menginginkan informasi tambahan, dapat mengunjungi situs Mazda:

http://www.media.mazda.com